• 187ml can of When in Rome Primitivo red wine from Puglia, Italy - rich with cherries, prunes, wild fruit, and subtle chocolate notes.
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When In Rome Primitivo 187ml Canned Wine

When In Rome Primitivo 187ml Canned Wine

Grape Pronunciation: "prih-mih-TEE-voh"

£3.40 GBP
£3.40 GBP
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Details

When in Rome’s Primitivo is the quintessential Italian red wine in a can. Made from sun-ripened Primitivo grapes (aka Zinfandel) grown in the rolling hills of Puglia, this robust wine is brimming with cherries, prunes, and notes of wild fruit with subtle chocolatey undertones. Full-bodied yet smooth, it’s packed with flavour and embodies the warmth and passion of Italian winemaking.

Perfect for a variety of occasions, this versatile red pairs beautifully with hearty pasta dishes, grilled meats, or aged cheeses. Best served slightly chilled to bring out its juicy, sun-soaked fruit notes.
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Primary Flavours

🍒 Cherry
🍫 Chocolate
🫐 Fruit Cake

✏️ Louisa's Notes

Bold, smooth, and packed with sun-soaked cherries, prunes, and chocolatey notes - When in Rome Primitivo is perfect with pasta, grilled meats, or cheese.

Taste Profile

Acidity
Low High
Body
Light Full
Fruitiness
Low High
Oak
None Some
Sweetness
Low High
Tannins
Low High

Cuisine Match

🍝 Pasta
🧀 Aged Cheeses
🥩 Grilled Meat

Specs

Region Puglia
Country Italy
Grape Variety 100% Primitivo
Alcohol 13.5%
Size 187ml
Dietary Notes Vegan Friendly
Sulphites? Contains Sulphites

Looking for more red wines? Check out the rest of our red wine selection.

 

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  • Vinito is my favourite way to try new wines and makes picking up the mail so much fun.
    Michelle

  • This is perfect! Being the sole drinking in my household, the usual wine subscriptions don't work for me as it is too much wine for one person! Vicki

  • I love having cans in the house as they offer so much more flexibility than a bottle.
    Annabelle

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Where great wine comes in small cans, and big vibes come from the little things in life.

We're on a mission to make wine more fun, less faffy and super easy to enjoy.

Vinito began as Brixton Wine Club (shout out to the OGs who remember those days!) which kicked off in 2017 as a laid-back wine tasting group in a London flat.

Friends gathered to sip and chat without the snooty wine talk. We quickly realised that great wine doesn't need pomp and ceremony - it just needs to taste good and be easy to enjoy.

The founding story

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