Welcome to Vinito.
We make discovering great wine easy, fun, and planet-friendly. We specialise in expertly curated canned wine subscriptions, working with makers who care about quality and sustainability.
Whether you're gifting or treating yourself, our smaller formats mean less waste and more variety.
No snobbery, just seriously good wine - ready when you are.
We're recruiting founding members.
We're Vinito!
Where great wine comes in small cans, and big vibes come from the little things in life.
We're on a mission to make wine more fun, less faffy and super easy to enjoy.
Vinito began as Brixton Wine Club (shout out to the OGs who remember those days!) which kicked off in 2017 as a laid-back wine tasting group in a London flat.
Friends gathered to sip and chat without the snooty wine talk. We quickly realised that great wine doesn't need pomp and ceremony - it just needs to taste good and be easy to enjoy.
Why we love wine in a can
Canned wine isn’t a trend. It’s a smart, sustainable way to enjoy great wine, without the pressure of opening a full bottle. We've probably all accidentally finished a bottle and regretted it the next morning.
At Vinito, we believe good wine should fit into your life, not the other way around. That’s why we champion alternative formats that are better for you and the planet.
Drink better, not more
Cans are lighter to transport and fully recyclable, with a lower carbon footprint than traditional glass bottles. They chill faster, take up less space, and you don’t need a corkscrew making them perfect for park picnics, sofa sips, or midweek “just one glass” moments.
They also help you drink better, not more. Our tasting kits let you try a mix of styles without committing to a whole bottle. It's wine exploration made easy, accessible, and fun.
Plus, this is good wine. We work with producers who care about quality, flavour, and sustainability, so what’s inside is always delicious.
The bottom line? Same great wine, less waste, more freedom. Cheers to that!