About Us.
From a Brixton flat.
Vinito began life as Brixton Wine Club, dreamed up by Louisa around her dining room table in 2017. At casual wine nights with friends, Louisa would give a mini masterclass - bringing the bottles, sharing the stories behind them, and getting everyone tasting, learning, and laughing along the way. The goal? To make wine feel approachable and unpretentious.
A movement began.
In 2020, during lockdown, Louisa officially launched the club as a wine subscription service delivering curated wine packs straight to people's doors. With a focus on discovery, sustainability, and convenience, our little club found a growing community of wine drinkers who were curious, open-minded, and up for trying something new.
A new chapter.
Now, we're entering a bold new chapter as Vinito - a name inspired by the Spanish word for a small, nice glass of wine.
We’re here to help you explore wine without overwhelm - with curated cans, thoughtful tasting notes, and a no-pressure approach to finding what you love. We're on a mission to make wine more fun, less faffy and super easy to enjoy. Just as it was intended.
Cheers to that!
Meet Louisa.
I’m Louisa, founder of Vinito. I started out in the fashion world but eventually swapped trend forecasts for tasting notes and haven’t looked back.
What began as wine nights with friends around my Brixton dining table turned into a full-blown obsession, and eventually, a business.
Since then, I’ve launched a bar, built a wine subscription from scratch, and been lucky to get a few nods along the way, including being named one of Togather’s Top 25 in 25, a finalist for Solopreneur of the Year 2024, and shortlisted as an Emerging Talent in Wine 2023.
I created Vinito to make great wine feel easy, interesting, and way more fun.
